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brainstorm

proposals
challenge
8 days left 0 participants 0 USD reward
owner:
Procter and Gamble
Long lasting shine for lips
Details

Long lasting shine is an enduring consumer need gap in the Lip Color area.

Background

P&G is looking for a novel material or technology that should be able to provide the following criteria:


·          Shine durability (retention of gloss) over time

·          No compromise on sensorial aspects (feel, moistness, spreadability etc)

·          Easy to apply

COS - Long
Reward:
License agreement, Opportunity for collaboration with P&G, joint venture research, Commercial agreement with technical assistance, Manufacturing agreement (subcontracting and co-contracting)

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